SALESFORCE-MARKETING-ASSOCIATE PREP TRAINING - SALESFORCE-MARKETING-ASSOCIATE STUDY GUIDE & SALESFORCE-MARKETING-ASSOCIATE TEST PDF

Salesforce-Marketing-Associate Prep Training - Salesforce-Marketing-Associate Study Guide & Salesforce-Marketing-Associate Test Pdf

Salesforce-Marketing-Associate Prep Training - Salesforce-Marketing-Associate Study Guide & Salesforce-Marketing-Associate Test Pdf

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 2
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 3
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 4
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 5
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.

Salesforce Certified Marketing AssociateExam Sample Questions (Q52-Q57):

NEW QUESTION # 52
Northern Trail Outfitters wants to ensure its subscribers receive communications that best fit their needs and wants.
Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?

  • A. Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe
  • B. Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
  • C. State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe

Answer: A

Explanation:
In Salesforce Marketing Cloud Engagement, there are several mechanisms through which a subscriber can opt-out or unsubscribe from receiving communications, ensuring that communications are aligned with their preferences and needs. The options include:
Global Unsubscribe: When a subscriber chooses to globally unsubscribe, they are opting out of all communications from the organization across all channels within Marketing Cloud. This is a comprehensive opt-out option that affects all marketing lists and data extensions associated with the subscriber.
Universal Unsubscribe: Similar to the global unsubscribe, a universal unsubscribe impacts the subscriber's status across multiple channels and lists, ensuring they do not receive unwanted communications from the organization.
Data Extension Unsubscribe: This option allows subscribers to unsubscribe from specific communications tied to a particular data extension without affecting their subscription status in other lists or data extensions. This granularity enables subscribers to tailor their communication preferences more precisely.
These unsubscribe options are part of Salesforce Marketing Cloud's commitment to respecting subscriber preferences and adhering to best practices in email marketing and communications.


NEW QUESTION # 53
Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter.
What should an associate use to accomplish this task?

  • A. Automation Studio
  • B. Email Studio
  • C. Web Studio

Answer: A

Explanation:
To send a welcome email with a coupon to first-time customers immediately after they sign up for a newsletter, the associate should use Automation Studio within Salesforce Marketing Cloud. Automation Studio offers a powerful suite of tools for automating marketing and operational tasks, including triggering emails based on specific events or actions, such as a new newsletter sign-up.
By setting up a trigger-based automation in Automation Studio, the marketing team can ensure that as soon as a new sign-up is recorded, the welcome email is automatically dispatched. This immediate and personalized response can enhance the customer experience and foster a positive relationship from the outset.
References: Salesforce Marketing Cloud's Automation Studio documentation provides comprehensive guidance on creating and managing automations, including trigger-based email sends, to optimize marketing processes and enhance customer engagement.


NEW QUESTION # 54
The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance.
Which email metric should the associate use to convey the email's visual effectiveness?

  • A. Bounce Rate
  • B. Click-to-Open Rate
  • C. Open Rate

Answer: B

Explanation:
The Click-to-Open Rate is the most appropriate email metric to convey the email's visual effectiveness. This metric measures the percentage of recipients who opened the email and then clicked on a link within the email. It is a strong indicator of how engaging and compelling the email content and design are to the audience, as it reflects the effectiveness of the email in motivating recipients to take action after opening it.


NEW QUESTION # 55
A Cloud Kicks associate is tasked with evenly distributing a large number of subscribers from a single data extension into five new equally distributed data extensions.
Which method should the associate use to accomplish this?

  • A. Use the Random Data Extension to create five new data extensions with an equal distribution of subscribers.
  • B. Use five data filters to create five data extensions with an equal distribution of subscribers.
  • C. Manually create five new data extensions and use Automation Studio to evenly distribute subscribers.

Answer: A

Explanation:
The Random Data Extension feature in Salesforce Marketing Cloud allows users to split a large group of subscribers into smaller, equally distributed segments. By using this feature, the associate can create five new data extensions with a balanced and random distribution of subscribers from the original data extension.
* Advantages of Using Random Data Extension: It automatically and evenly splits the list without manual effort, saving time and ensuring an even distribution.
* Salesforce Documentation Reference: For guidance on Random Data Extensions, refer to Data Extension Split Methods.


NEW QUESTION # 56
The marketing team at Northern Trail Outfitters is exploring helpful features from Salesforce and third parties to assist with their marketing operations.
Which site serves as a marketplace with ready-to-install applications to extend Salesforce products and functionality?

  • A. Salesforce AppExchange
  • B. Salesforce Idea Exchange
  • C. Salesforce Store

Answer: A

Explanation:
Salesforce AppExchange serves as the marketplace for ready-to-install applications, components, and extensions that enhance and extend the functionality of Salesforce products, including Marketing Cloud. It offers a wide range of solutions from Salesforce and third-party vendors designed to meet various business needs and operational requirements.
On AppExchange, Northern Trail Outfitters' marketing team can find applications and tools specifically geared towards marketing operations, ranging from advanced analytics and data management to campaign management and customer engagement solutions. These solutions can be seamlessly integrated with their existing Salesforce environment, providing additional capabilities to support and optimize their marketing operations.


NEW QUESTION # 57
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